Value-Added Distribution
We are not just boxmovers. We understand the value of your brand and the importance of pro- and re-active communication. We are continously working to help improve your brand’s market potential with feedbacks and ideas.
We are proudly taking ownership of representing your brand in the CEE region.
We take care of all business aspects of your brand in the region unlike normal distribution companies. They only arrange logistics of your products, provide a limited sales channel where they sell the products, other than these traditional distributors have very little to offer.
Our uniqueness comes from the variaty of services we offer for our partners:
- Localisation of all necessary documents for all countries required by the respecticve country’s requirements
- Native translation of product titles, descriptions and sales sheets
- Product database management
- Product photos
- Feedbacks for developments
- Channel management
- Key Account management
- Pricing management
- Market integrity management
- Retail assortment management
- Social Media
- PR
- Online display
- In-Store
- Events and conventions
- Efficient logistics throughout Europe
- Quick shipments within CEE, taking advantage of Hungary’s good location
- Cost efficient logistics also from North America and China
- Complete after-sales activities including testing and servicing
Market Research
Market research is a never ending process in order to always stay up-to-date with current market needs, current trends, and possible trends of the future.
We always adhere to the above statement, our partners can trust our knowledge and judgement about the region, so together we can always be one step ahead of the competition.
Step 1.
We gather information of the categories in which the brand operates in from the countries we have sales channels.
We process the data collected, the results will contain information about:
- Current market size per country
- Current key market players per country
- Current situation of competition in the region
- Marketing tools used for category target audiance
Step 2.
We analyze together with the brand the compiled database. The results of the analysis should including but not limited to the following information:
- Full market potential for the brand (achievable market share) per country
- Sales potentials by channels
- Market trends for the next 1 year
- Invesment needs
- Marketing
- Pricing
- Brand’s price cohesion
Step 3.
Through the comprehensive knowledge we obtained throughout the years we create a business plan for the starting 12 months of cooperation, and a short-term business plan draft for the second and third years of cooperion. This plan will include:
- Full go-to-Market Strategy for the first 12 monts
- Identifying „First to apporach” partners
- Implementing products to the market
- Creating brand/product awareness
- Pricing Strategy
- Normal prices
- Promotional prices
- Marketing Strategy
- Marketing channels
- Communication methods
- Budgeting
Step 4.
In order to achieve the end results set in the business plan we have to review results frequently. We can time these review together with the brand, but our standard timing are as follows:
- First three months of cooperation:
- Monthly reviews
- Second three months:
- Monthly or quarterly reviews as necessary and agreed at the end of the third month
- Ongoing:
- Quarterly reviews
Brand Marketing
We can provide a complete selection of marketing possibilites for our partners to choose from.
Social Media
Brand Marketing
We manage several Social Media platforms for our brands. HU platforms manages in-house all other territories are managed through our partners or marketing agencies.
PR Campaigns
Brand Marketing
We work with multiple marketing agencies in the CEE region providing many communication channels for our vendors.
Display
Brand Marketing
With the help of these agencies we use relevant websites to help our retail partners find the products in their shops.
In-Store
Brand Marketing
For selected Retailers we provide merchandising guidelines and/or personell to achieve the best presentiations of our products.
Event
Brand Marketing
There are many other possibilities in the field of marketing that we offer for our Vendors. One major being present at large events / conventions for the relevant target audience.
